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Billboard Advertising Formats in the U.S.

In the diverse landscape of American out-of-home (OOH) advertising, billboards remain a powerful medium to capture consumer attention. Understanding the various billboard formats is essential for crafting effective campaigns that resonate with your target audience.

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Posters

Posters, often referred to as 30-sheets, are mid-sized billboards typically measuring 12’ x 25’. They’re placed on secondary roads and in neighbourhoods, making them ideal for local businesses that want to reach customers close to home. Posters are cost-effective and deliver strong frequency, keeping your brand top of mind for drivers and pedestrians.

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Junior Posters

Junior posters (often called 8-sheets) measure around 5’ x 11’ and are positioned at eye level in dense urban areas. They’re highly effective for reaching pedestrians and local traffic, making them perfect for retail promotions, event advertising, and neighbourhood-level targeting.

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Digital Poster

Digital posters take the traditional 30-sheet format and bring it online. With real-time content updates and multiple message slots, they’re perfect for local businesses wanting flexible campaigns. They’re especially useful for promoting events, flash sales, or rotating creative without printing costs.

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Outdoor Advertising America

One contact, every billboard across every state.

Choosing the Right Format

Selecting the appropriate billboard format depends on various factors, including campaign objectives, target audience, budget, and desired reach. Here’s a quick guide
  • National Reach: Bulletins and digital billboards along highways.
  • Regional Focus: Posters in suburban and urban areas.
  • Local Engagement: Local Engagement: Junior posters and wallscapes in neighborhoods.
  • High-Impact Branding: Spectaculars in iconic locations.

Let's Create Impact Together

Ready to elevate your advertising strategy with digital billboards? Contact us to discuss how we can tailor a campaign that meets your objectives and resonates with your target audience.

Email: sales@billboardsamerica.com or Contact us Here.

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