Jr Poster
Types & Sizes
Types & Sizes
What Are Junior Poster Billboards?
Junior Posters are smaller-format outdoor advertising (OOH) billboards positioned throughout suburban streets, shopping precincts, neighbourhood corridors, and high-frequency local travel routes.
Typically sized around 6' x 12' (or regional equivalents), Junior Posters offer excellent visibility at eye-level or just above street height, making them ideal for reaching pedestrians, local drivers, commuters, and community audiences in their daily routines.
They are one of the most efficient and accessible OOH formats, delivering broad coverage and repetition at an affordable investment level.
High-frequency exposure in high-density suburban areas. Perfect for businesses looking to dominate neighbourhood visibility.
Perfect for local businesses, retail launches, or community messaging
Viewed by drivers, cyclists, and pedestrians at close range for strong brand recall
Flexible rotation programs available to cover multiple neighbourhoods efficiently
Benefits of Junior Poster Billboard Advertising
1. High-Frequency Visibility in Local Areas
Junior Posters excel at reaching audiences repeatedly in their neighbourhoods, school zones, shopping districts, and workday travel paths.
This high-frequency exposure builds familiarity and brand recall, especially important for retail, service-based businesses, and local operators.
2. Ideal for Local, Suburban, and Community-Focused Messaging
Junior Posters are strategically placed where people live, shop, work, and travel, making them perfect for: Retail promotions, Restaurant and café marketing, Healthcare clinics and local medical centres, Gyms and fitness studios, Real estate agents, Trades and home services, Community campaigns and events.
They bring your message directly to the communities you serve.
3. Cost-Effective Billboard Advertising
Junior Posters offer one of the most affordable entry points into billboard advertising, making them accessible for small businesses while still delivering significant reach.
Advertisers benefit from: Lower production costs, Flexible placement, Strong frequency, Scalable coverage across multiple suburbs
This makes them a powerful alternative or complement to digital ads and social media.
4. Easy-to-Read Creative at Close Viewing Range
Due to their proximity to roads, footpaths, and retail districts, Junior Posters are designed for simple, bold, easy-to-digest messaging.
They work exceptionally well for: Promotions and limited-time offers, New store openings, Directional messages (“Turn Left Ahead”), QR codes and short links, Brand awareness close to point-of-sale.
Jr. Posters are set up 1' = 1" scale @ 300ppi
Setup live area artwork at 6" (h) x 12" (w) @ 300ppi
Setup overall artwork size at 7" (h) x 13" (w) @ 300ppi
Selecting the right billboard format depends on reach, audience, and creative intent. Here’s a quick guide:
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