Poster
Formats types and sizes
Formats types and sizes
What Are Poster Billboards?
Poster billboards are a versatile, mid-size outdoor advertising (OOH) format commonly found along suburban roads, major arterials, commercial districts, and commuter corridors.
Typically measuring 10' x 22' (or regional equivalents), Posters bridge the gap between large highway Bulletins and smaller Junior Posters, making them an ideal format for brands seeking both broad reach and local relevance.
Their eye-level or slightly elevated placement ensures strong visibility for drivers, pedestrians, and daily commuters, delivering high-impact exposure across everyday travel routes.
Medium-format static structures located on arterial roads, commuter routes, and busy suburban corridors
Designed for repeated daily exposure among drivers and pedestrians
Excellent for regional and retail campaigns, targeting audiences closer to the point of purchase
Highly effective in rotary programs, allowing your campaign to rotate across multiple sites for broader reach and recall
Why Poster Billboards Work for All Businesses.
Poster billboards offer the perfect compromise between scale and coverage:
This flexibility makes Posters one of the most widely used formats in OOH advertising.
Posters are typically placed in busy, habit-based travel routes, capturing: Commuters, Families, Local shoppers, School traffic, Workers and trades, Weekend leisure audiences.
Ideal for businesses looking to remain visible across communities and high-traffic retail zones.
Compared to larger formats, Poster billboards provide strong reach at a lower investment level, making them accessible for: Local businesses, Regional brands, Growing franchises, National advertisers seeking scaled coverage.
Their cost-to-impression ratio is one of the strongest in OOH.
Because Posters can be purchased in clusters across multiple suburbs or routes, they generate frequency, which is crucial for brand recall and conversion.
When audiences encounter your message repeatedly across their daily routes, your brand becomes familiar—and memorable.
Poster billboard advertising is ideal for: Store openings, Retail promotions, QSR and hospitality, Real estate, Healthcare services, Events and entertainment, Product awareness, Recruitment campaigns, Government and community messaging.
If you need accessible, widespread visibility—Posters deliver.
Posters are set up 1' = 1" scale @ 216ppi
Setup live area artwork at 10" (h) x 22" (w) @ 300ppi
Setup overall area artwork at 10.75" (h) x 22.75" (w) @ 300ppi
Selecting the right billboard format depends on your campaign goals, audience, and budget.
Here’s a quick guide:
Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Arteries Local Engagement Junior Posters, Wallscapes Neighbourhoods & Retail Zones High-Impact Branding Spectaculars Iconic Landmarks
Would you like me to do junior posters next in the same structure (local, 6x12 ft neighbourhood format)?
Or
