Murals
Formats types and sizes
Formats types and sizes
Iconic, Creative, Brand Awareness
Wallscapes, murals, and wall advertising refer to large-format, building-mounted displays that turn blank walls into high-impact marketing canvases.
Placed on the sides of buildings, apartments, warehouses, carparks, and landmark structures, Wallscape billboards create iconic, larger-than-life brand moments in premium urban environments.
Available in both printed and hand-painted formats, Wallscape media blends art, scale, architecture, and advertising, making it one of the most visually striking out-of-home (OOH) formats.
Custom-sized displays mounted directly onto building walls, rooftops, and high-rise façades
Can be printed, hand-painted, or hybrid executions for unique texture and depth
Ideal for urban environments, entertainment districts, and cultural neighbourhoods
Long-term visibility, often remaining in place for several months or seasonal campaigns
Highly shareable, social-media-ready visuals that blend advertising with street art
Benefits of advertising with Wallscapes
Landmark-Scale Visibility
Wallscapes dominate their environments with dramatic size, bold visuals, and elevated placement. They capture attention across: City centres, Entertainment districts, Shopping precincts, High-footfall pedestrian areas, Transport hubs, Their commanding presence ensures your brand becomes part of the urban landscape.
Artistic, Premium, and Culturally Relevant
Wall murals are often viewed as part of the local culture rather than traditional advertising. This elevates brand perception and makes campaigns feel: Authentic, Creative, Community-connected, Highly shareable.
Brands benefit from the “art-meets-advertising” appeal that resonates with modern audiences.
Long-Dwell, High-Engagement Exposure
Due to their size and detail, Wallscape ads invite longer viewing times.
Pedestrians, slow-moving traffic, and passers-by naturally engage with the creative, increasing retention and recall.
Social Media Amplification
Wallscape and mural campaigns frequently become:
Photo backdrops, Social posts, Content for influencers, Viral brand assets
This turns OOH into an online + offline amplification engine that extends reach far beyond the physical location.
Ideal for Both Premium Brands and Local Businesses
Despite their large-scale appearance, Wallscapes are accessible to a wide variety of advertisers: Local retailers, Fashion and lifestyle brands, Hospitality and tourism, Entertainment and events, Tech and telecommunications, Automotive, Real estate and property groups, Corporate and financial brands, Government and public messaging.
Any business wanting a powerful, memorable brand moment can benefit from Wallscape media.
Flexible Run Times & High Impact Longevity
Wall murals and Wallscape billboards often run for extended periods, achieving: High cumulative reach, Improved frequency, Strong brand familiarity, Long-lasting visibility.
Unlike short-duration digital campaigns, Wallscapes maintain consistent impact across weeks or months.
Average Murals / Wallscapes setup
Standard Spectacular setup 1/2” = 1’ scale of final print size.
30" x 12.5" @ resolution of 300ppi
Selecting the appropriate billboard format depends on various factors, including campaign objectives, target audience, budget, and desired reach.
here's a quick guide:
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