Airport.
Formats types and sizes
Formats types and sizes
Why Airport Advertising works.
With air travel maintaining consistent growth, airports across the United States present prime opportunities for advertisers to engage a captive and diverse audience. From bustling international hubs to regional terminals, airport advertising offers unparalleled exposure to both business and leisure travelers.
Captive Audience: Travelers often spend extended periods in airports, providing ample time for brand messages to resonate.
High Dwell Time: Areas like check-in, security, lounges, and baggage claim are frequented by passengers, ensuring repeated exposure.
Affluent Demographics: Air travelers typically have higher disposable incomes, making them an attractive target for premium brands.
Brand Prestige: Advertising in airports can elevate brand perception, associating it with quality and reliability.
Passenger Volume: In 2024, U.S. airports handled over 1 billion passengers, indicating a robust recovery and growth in air travel. faa
Market Growth: The global airport advertising market was valued at approximately $4.24 billion in 2024 and is projected to reach $7.43 billion by 2033, with a CAGR of 6.1%. businessresearchinsights.com
Engagement: Studies show that a significant portion of frequent flyers recall and act upon ads they see at the airport.
Displays
Digital Displays
Locations: Strategically placed in high-traffic areas such as terminals, concourses, and baggage claims.
Features: High-definition screens capable of displaying dynamic content, including videos and animations.
Benefits: Allows for real-time content updates and targeted messaging.
Backlit Dioramas
Locations: Commonly found in gate areas, ticketing zones, and baggage claims.
Features: Illuminated static displays that enhance visibility and impact.
Benefits: Cost-effective option with high visibility.
Airport Banners and Wraps
Locations: Suspended from ceilings or wrapped around columns and walls in terminals.
Features: Large-format static displays that command attention.
Benefits: Ideal for brand storytelling and creating immersive experiences.
Experiential Installations
Locations: Designated areas within terminals or concourses.
Features: Interactive setups that engage travelers through virtual reality, product demonstrations, or sampling.
Benefits: Fosters direct engagement and memorable brand interactions
Airport Advertising Billboard setup
Contact your account manager for individual site specs.
Airports offer a premium, high-attention environment for brands. With long dwell times, affluent audiences, and international reach, airport advertising delivers impact from curb to gate. Whether you want to reach business travellers, families, or global tourists, airports make sure your message lands.
High-definition digital screens in terminals, baggage claim, or arrivals areas.
Why use them:
Backlit or printed panels in concourses, entry roads, car parks, and lounges.
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Ads above or behind baggage carousels, including wraps and cart handles.
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Large banners or wall wraps across walkways, escalators, or atrium areas.
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Panels or wraps along jet bridges and in boarding areas.
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Ads on security trays and screening areas.
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Digital or print displays inside retail and duty-free shops.
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Branded graphics on terminal floors or glass surfaces.
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Wraps on shuttle buses and ad panels inside car parks.
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