Bulletin.
Formats types and sizes
Formats types and sizes
What Are Bulletin Billboards?
Bulletin billboards are one of the most recognised and widely used outdoor advertising (OOH) formats in the United States and Australia.
Typically sized around 14' x 48' (or equivalent in local markets), Bulletins offer large-format, elevated visibility across major highways, commuter routes, and high-traffic urban corridors.
Designed to deliver strong reach and daily impressions, Bulletin billboards are ideal for businesses seeking broad awareness, consistent visibility, and impactful message delivery.
Large-format visibility at major commuter routes. Bulletins dominate key travel paths where your audience is already concentrated.
Strong reach and frequency. Ideal for campaigns that rely on repeated daily exposure.
Effective for both local and national advertisers. Bulletins scale easily, add, remove, or shift locations based on campaign needs.
High dwell time in slow-moving traffic zones. Perfect for reinforcing branding, offers, or directional messages.
Why Bulletin Billboards Work for All Businesses.
Bulletins are strategically positioned along busy highways, main roads, and city gateways, ensuring your brand is seen by commuters, families, professionals, and travelers every day. This consistent exposure builds familiarity and keeps your business top-of-mind.
Their generous size makes Bulletin billboards easy to read from a distance and effective at capturing attention at speed.
This makes them suitable for simple, bold creative that delivers instant recognition, perfect for logos, short messages, and clear offers.
Compared to TV, radio, and digital advertising, Bulletins provide an exceptionally cost-efficient way to reach thousands of people daily in real-world environments. High dwell-time corridors and repeated viewing build frequency, a key driver of advertising recall.
Bulletin billboard advertising supports a wide range of business goals:
From small local businesses to national brands, Bulletins offer accessible, scalable OOH exposure.
Unlike online ads, Bulletins cannot be skipped, blocked, or ignored.
Your message is displayed 24/7, generating consistent awareness regardless of device or platform fatigue
There are two ways to find the perfect billboard to suit your target audience.
A. Use our billboard map to locate the most suitable board for your preferred target audience. You can overlay our billboard map with Age data, gender, Cultural heritage, Marital status, Religion, Education, and many more. You can even combine the data to find the best site for your business.
B. Ask Goaty. Ask our Ai Genius to find you sites that match the highest impressions with your required audience and budget goals.
Standard Bulletin setup 1/2” = 1’ scale of final print size.
Setup live area artwork at 7" (h) x 24" (w) @ 300ppi
Setup overall area artwork at 7.5" (h) x 24.5" (w) @ 300ppi
Selecting the appropriate billboard format depends on various factors, including campaign objectives, target audience, budget, and desired reach.
here's a quick guide:
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